Information resonance

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Some information messages cause a great informational (public) response. This means that a lot of diverse comments followed, published in various media and their audience, and it became the dominant topic. Information (public) resonance (fr.resonance, from Latin resono - I respond) is a simultaneous increase in artificial attention to a particular social or political event, coupled with the silencing of other events of equal informative significance.

Information resonance is applied: ► as a tool for effective manipulation of public opinion. Being artificially created, information resonance is presented as a manifestation of the collective will of society and is used by interested parties to form the "necessary" public opinion, to introduce into the public consciousness under the guise of objective information of the desired content for these persons.; Information resonance can be used by various groups to put pressure on judicial authorities, executive and legislative authorities, the government, public organizations and political parties. When creating the necessary public opinion, the media appeal to human emotions, gloss over the "inconvenient" details of an event, emphasize the circumstances they need, exaggerating the real scale of an incident. The signs of information resonance are: ● the appearance of a large number of disparate comments published in different media and containing various, including contradictory assessments, conclusions and forecasts; ● The publication of a relatively large number of articles related to a resonating news message and related stories in TV news releases and analytical TV programs; ● an increase in the volume of articles related to the resonating message and the timing of relevant stories in TV news releases; ● the publication of such articles on the front pages of newspapers, and the corresponding stories at the beginning of TV news and analytical TV programs; ● conducting sociological rating studies or surveys simulating sociological and rating studies, and publishing their results; ● publication in newspapers and magazines, as well as on Internet sites, of correspondence round tables and other forms of discussions on topics related to a resonating information message; ● Declaring relevant topics as "topics of the day (week, month)"; ● Announcements of topics related to a resonating information message, topics of television talk shows; ● Conducting interactive polls on topics and issues related to a resonating information message during television programs, as well as voting on Internet sites; ● publication of articles and television stories that tell about the history of topics and issues related to a resonating information message, as well as articles and stories that draw an analogy (contrast) with foreign countries.

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