information reason: concept, types, differences from news

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It's no secret that any news is based on an information reason. It is important that the information channel is loud and interesting: in this case, it will attract the attention of the media and the target audience.

What is an information reason?

An information reason is an event that arouses the interest of the media and the target audience. A well-chosen information guide evokes a reaction from readers and engages them in further discussion of news and publications. The information reason helps the company to get benefits: to remind customers about its products and services, to interest a new audience, and also to strengthen a positive image in the market. However, to do this, it must meet several criteria, which we describe below. Criteria for an “ideal” information reason

Not every information product is able to increase interest in a brand and cause a wide response in the media. It is important that he has certain qualities.: 1. Scalability

The information reason should be interesting to a wide audience and have the potential to expand its reach even further. 2. Relevance It is important that the information flow is fresh and unbroken. Relevance increases the likelihood that the information will be received with interest. 3. Uniqueness The originality of the information reason significantly increases the chances of its distribution: the audience always reacts with interest to “fresh” and unusual news. 4. Significance The importance of an information guide lies in its impact on the audience or the industry as a whole. It is important to distinguish the news, for example, about the temporary shortage of 98 gasoline at gas stations of one network and the whole bill, which raises the cost of fuel throughout the country. 5. Emotionality Information that evokes strong emotions - whether it's admiration, sympathy, surprise, or outrage - is much easier to resonate with the audience and stimulate it to action. 6. Clarity The information should be presented clearly and clearly. This will help the audience easily grasp the essence of the news. information reason VS News

Many people confuse the concepts of “information reason” and “news”, but this is not a completely correct approach. By news, we mean information that has already been published, and by an information reason, we mean an event based on which a short news story, article, or review is written. These are not interchangeable terms: without the information reason, there would be no news. For example:

information reason: the release of the movie “Barbie”

The news based on it: “Barbie" became the most mentioned movie of the year. Thus, the main thing to remember is that the information reason is the “foundation” of the news and subsequent publications. A well-chosen information reason allows you to strengthen the reputation of a business in the market and have a good impact on brand awareness and KPIs through publications in the media.

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